Instagram Algorithm Updates: What You Need to Know

Instagram is constantly tweaking its algorithm to improve the user experience, and understanding the Instagram algorithm updates for 2024 is critical for marketers looking to increase visibility and engagement on the platform. Here’s everything you need to know.

1. The Rise of Video Content

In 2024, video content continues to outperform static images on Instagram. The platform prioritizes Reels and IGTV videos in users’ feeds, which means brands need to focus on creating engaging, high-quality video content to stay competitive.

Tip: Use tools like InShot or CapCut to create short, engaging Reels that capture attention within the first few seconds.

2. Engagement Drives Visibility

The Instagram algorithm still heavily favors content that receives high engagement—likes, comments, shares, and saves. To improve your post’s visibility, focus on creating content that sparks conversation and encourages interaction.

What Works: Ask questions in your captions, run polls in your Stories, or create carousel posts with valuable tips that your audience will want to save.

3. Timeliness of Posts Matters

The algorithm prioritizes more recent posts, which means posting at the right times can increase your content’s reach. In 2024, Instagram Insights provides detailed data on when your followers are most active.

Pro Tip: Schedule your posts using tools like Later or Buffer based on your audience’s peak activity times.

4. Explore Page and Hashtag Strategy

Getting featured on the Explore page is key to reaching new audiences. The algorithm takes into account how likely users are to engage with your content, so using relevant hashtags, creating shareable content, and engaging with your audience can increase your chances of appearing on the Explore page.