10 Inspiring Success Stories of Women-Owned Businesses Crushing It in 2024
In 2024, women-owned businesses are achieving unprecedented success, demonstrating resilience, innovation, and leadership across industries. From tech startups to fashion empires, women entrepreneurs are proving that with vision and determination, anything is possible. Here are 10 inspiring success stories of women-owned businesses crushing it in 2024.
1. Whitney Wolfe Herd - Bumble
Whitney Wolfe Herd continues to inspire entrepreneurs globally with her dating app Bumble, which empowers women to make the first move. Since taking the company public, Herd has expanded into new ventures like Bumble Bizz and Bumble BFF, promoting female empowerment beyond dating. Her success shows the power of women-led innovation.
2. Sophia Amoruso - Girlboss
Founder of Nasty Gal and Girlboss, Sophia Amoruso has built a brand synonymous with women’s empowerment. Though she faced setbacks with her first company, Amoruso reinvented herself with Girlboss, a media company focused on helping women redefine success. Her journey proves that resilience is key to entrepreneurship.
3. Jen Rubio - Away
Jen Rubio co-founded Away, the direct-to-consumer luggage brand that has taken the travel industry by storm. With a focus on innovation, design, and sustainability, Rubio has built a global brand that continues to grow as 2024 comes to a close, with expansions into apparel and travel experiences.
4. Anastasia Soare - Anastasia Beverly Hills
Anastasia Soare, founder of Anastasia Beverly Hills, revolutionized the beauty industry with her eyebrow-shaping products. Her brand’s cult following and innovative makeup line have made her one of the most successful women entrepreneurs in the beauty space.
5. Shonda Rhimes - Shondaland
Television mogul Shonda Rhimes continues to dominate the entertainment world in 2024. From hit shows like Bridgerton and Grey's Anatomy to her production company Shondaland, Rhimes has created an empire that empowers women of color and tells diverse stories.
6. Sara Blakely - Spanx
As the founder of Spanx, Sara Blakely turned a simple idea into a billion-dollar empire. Her journey from selling shapewear out of her apartment to becoming a self-made billionaire remains one of the most inspiring stories for women entrepreneurs.
7. Reese Witherspoon - Hello Sunshine
Actress and entrepreneur Reese Witherspoon has redefined women’s media with her production company, Hello Sunshine. Focused on telling female-centric stories, her business has grown exponentially, with numerous hit films, TV shows, and a thriving book club community.
8. Emily Weiss - Glossier
Emily Weiss, the founder of Glossier, created a beauty brand that disrupted the industry by focusing on minimalist, user-friendly products. Glossier’s success, fueled by a strong community of loyal customers, continues to be a game-changer in the beauty space in 2024.
9. Payal Kadakia - ClassPass
Payal Kadakia co-founded ClassPass, a fitness subscription service that revolutionized how people access fitness classes. Her innovative approach to fitness tech has led to global expansion and made ClassPass a household name.
10. Katherine Power - Who What Wear
Katherine Power, co-founder of Who What Wear and CEO of Versed Skincare, built a fashion and beauty empire by staying ahead of trends. As 2024 comes to a close, her business continues to thrive, with multiple successful ventures under her belt.
These stories demonstrate that women entrepreneurs are not only achieving incredible success but are also shaping industries in new and innovative ways. The journeys of these trailblazing women offer inspiration and motivation to aspiring entrepreneurs everywhere.
