CASE STUDY
Toute Nuit
SERVICES PROVIDED: Social Media Setup & Management, Brand Photography and Video, Lifestyle Content Creation, UGC & Influencer Management
Toute Nuit is an all-natural wrinkle patch skincare brand offering a non-invasive alternative to Botox. Backed by strong Amazon sales and a growing library of customer success stories, the product already had proven demand — but little to no presence on social media. The brand needed to translate its existing credibility into a visual, lifestyle-driven digital presence that could build awareness, trust, and long-term brand loyalty beyond marketplaces.
Toute Nuit partnered with Ivy House Creative to establish and grow their social media presence from the ground up.
The Challenge
Toute Nuit had a gorgeous product but lacked cohesive visuals and consistency across platforms. They needed elevated content that felt editorial, premium, and scroll-stopping — without drifting into overproduced or inauthentic territory.
What We Did
Brand photography + product shoots
Lifestyle content creation
Ongoing social media management
The Impact
We created a content system that made the brand instantly recognizable and emotionally compelling — helping build trust and desirability in a competitive skincare market.
Toute Nuit is a clear example of how strategic social media and content creation can unlock new growth channels for an already successful product. We built their social platforms from scratch, developed a consistent visual identity, and led content creation through brand photography, UGC, and influencer collaborations. By pairing educational messaging with real results and lifestyle content, we helped position Toute Nuit as a credible, approachable alternative in the skincare space. Social media quickly became a powerful brand-building channel — supporting customer trust, product education, and ongoing engagement. For product-based brands ready to move beyond marketplace-only sales, this case study shows how intentional content and community-building make the difference.