CASE STUDY
Smart Playrooms
SERVICES PROVIDED: Social Media Management, Photo, Video, SEO & Blogging, Email, Influencer & UGC, Google & Paid Social Ads, Strategy
Smart Playrooms is a nationally recognized playroom design and product brand specializing in beautifully curated, Montessori-inspired play spaces for families. Blending function, safety, and elevated design, Smart Playrooms creates intentional environments that support child development without sacrificing style.
With both custom design services and an ecommerce component, the brand serves families across the country who want playrooms that actually work — and look good doing it.
As the business grew, Smart Playrooms needed a marketing partner who could support expansion across multiple channels while maintaining brand consistency, visual quality, and performance.
The Challenge
Smart Playrooms was scaling rapidly but needed marketing to match their growth. Their challenge wasn’t visibility — it was organization, consistency, and conversion across multiple channels.
What We Did
Social media management
Google Ads + paid social
Email marketing campaigns
Influencer & UGC management
Blog + long-form content creation
Website & SEO optimization
On-site photography & video shoots nationwide
The Impact
We became their outsourced marketing department — bringing structure, strategy, and high-quality visuals that supported both ecommerce and service-based revenue.
Smart Playrooms is a prime example of how strategic, full-funnel marketing supports long-term growth. By integrating social media management, paid advertising, email marketing, influencer and UGC campaigns, SEO, blogging, website optimization, and high-end photography and video content, we helped create a cohesive marketing ecosystem that scales with the business. Rather than relying on one channel to do all the heavy lifting, Smart Playrooms benefits from a multi-channel strategy designed to build awareness, trust, and consistent conversions. From nationwide content shoots to performance-driven campaigns, every element works together to support both ecommerce and service-based revenue. If your brand is growing — or ready to — this is what intentional, sustainable marketing looks like.