CASE STUDY
JMR Masonry
SERVICES PROVIDED: Social Media Management, Brand Photography and Video, Website Design, Brand Identity and Refreshed Logo, SEO and Blogging, Email Marketing, Google Ads & Paid Social
JMR Masonry is a local masonry company providing residential and commercial services including brickwork, stonework, and custom masonry projects. While the quality of their work spoke for itself, their digital presence did not. An outdated website and inconsistent social media made it difficult for potential clients to understand their expertise, trust their process, or envision the final results of their work.
JMR Masonry partnered with Ivy House Creative to modernize their brand, showcase their craftsmanship, and create a marketing strategy that consistently attracts new clients.
The Challenge
JMR Masonry needed to look as skilled online as they are in real life — and generate steady leads without relying solely on word of mouth.
What We Did
Brand identity + logo
Website design
SEO & blog content
On-site photo + video shoots
Google Ads + paid social
Social media management
The Impact
We built credibility, visibility, and lead flow — showcasing craftsmanship while making it easy for customers to take the next step.
JMR Masonry’s transformation demonstrates how strategic branding and content can elevate a skilled trade business. Through a full website redesign, logo and branding refresh, SEO optimization, blogging, social media management, on-site photography and video content, and targeted Google and social advertising, we helped position JMR Masonry as a professional, trustworthy, and visible local brand. By highlighting real job sites and craftsmanship through high-quality visuals and educational content, the brand now communicates value at a glance — while paid campaigns support steady lead generation. This case study shows how intentional marketing can turn word-of-mouth businesses into scalable, growth-ready brands.