CASE STUDY
Friday Financials
SERVICES PROVIDED: Social Media Management, Brand Photography and Video, Website Design, Brand Identity and Logo Design, SEO and Blogging, Email Marketing, Google Ads
Friday Financials is a financial advisory firm founded by Aileen with a clear mission: make finances feel less intimidating and more approachable. From the start, Aileen knew she didn’t want a traditional, buttoned-up financial brand. She wanted to build a business that felt human, relatable, and even fun — without sacrificing credibility or expertise. Her goal was to let her personality shine while helping clients feel confident and informed about their financial decisions.
Aileen partnered with Ivy House Creative to bring this vision to life through branding, content, and a digital presence that truly reflected her approach.
The Challenge
Friday Financial needed to modernize their brand and appeal to younger, values-driven clients — without losing trust or professionalism.
What We Did
Full brand identity + logo design
Website design
Photo & video content shoots
Social media management
Google Ads campaigns
The Impact
We positioned Friday Financial as approachable, human, and credible — proving finance doesn’t have to be boring to be trustworthy.
Friday Financials shows how thoughtful branding can transform the way people engage with traditionally intimidating industries. Through custom logo and brand design, a fun yet professional color palette, website design, photo and video content creation, blogging, eBook development, SEO optimization, social media management, and targeted Google Ads, we helped create a financial brand that feels welcoming and accessible. By pairing educational content with personality-driven visuals and messaging, Friday Financials now connects with clients in a way that builds trust without overwhelm. This case study highlights how strategic branding and content can make even complex topics feel approachable — and drive real engagement in the process.