Real Talk: What You Get When You Hire Ivy House as Your Fractional CMO Team

Jul 7

Written By Kat

Let’s skip the vague marketing fluff, shall we? You’ve read the pitch decks. You’ve seen the agencies promising to “scale your brand with synergistic digital alignment” (ugh). But what you really want to know is: What the hell am I actually getting if I hire Ivy House as my Fractional CMO?

We got you.

This is the no-BS breakdown of what we bring to the table, how we work, and why our clients keep saying things like, “I finally feel like someone understands my brand,” and “Please never leave me.”

Spoiler alert: We’re not your average agency. We’re a Fractional CMO dream team with a creative studio baked in—and we’re here to turn your marketing from a hot mess into a high-performing machine.

First Things First: This Isn’t a Package. It’s a Partnership.

We’re not slapping your logo into some templated system or handing you a three-month plan and ghosting. When you hire Ivy House, you’re getting a team—strategists, creators, designers, photographers, writers, and ad nerds—who are invested in your business like it’s our own.

We don’t do half-assed. We don’t do vanilla. And we sure as hell don’t do “post and hope” marketing.

Here’s Exactly What You Get:

1. An Actual Marketing Strategy (That Doesn’t Suck)

No more spaghetti-at-the-wall marketing. We create a real plan—tailored to your business, your goals, and your ideal client.

That includes:

Brand positioning (aka why people should care about you)
Messaging strategy (so everything you say sounds like you)
Channel strategy (where to show up and how often)
Campaign planning (launches, promos, events, evergreen funnels)
KPIs and tracking (because we’re here to get you results, not just vibes)

No fluff. No buzzwords. Just strategy that slaps.

2. Hands-on Execution (So You Don’t Have to Do a Damn Thing)

Some Fractional CMOs give you strategy and peace out. Not us. We have a full creative team in-house, which means we don’t just tell you what to do—we do it for you.

We handle:

Social media management and content calendars
Caption writing and hashtag research
Design and video editing (Reels, graphics, web assets—you name it)
Ad creation and campaign management
Email marketing (copy, design, automation, the whole thing)
Landing pages, lead magnets, and other conversion-driving goodies

Basically, we become your entire marketing department—minus the payroll bloat.

3. Brand Photography and Visuals That Actually Look Good

This is where most agencies fall flat. You’re stuck using stock images or low-res selfies while your competitors are out here with dreamy brand shoots and videos that convert.

Not on our watch.

We’ve got a professional photography studio in-house (hi, Kat!), plus access to a roster of models and UGC creators. Whether you’re a law firm, beauty brand, or bougie bakery, we’ll create visuals that stop scrolls, drive clicks, and make your brand look expensive as hell.

4. Ad Strategy That Doesn’t Burn Your Budget

Google Ads. Meta Ads. Retargeting. Funnels. Lead gen. We know how to run campaigns that don’t just get clicks—they get conversions.

We’ll help you:

Set up and optimize your ad accounts
Define audiences and build retargeting campaigns
Write copy and design creative
Track results and adjust weekly
Actually understand your ROI (without having to open Google Analytics and cry)

5. Real Communication and Radical Transparency

We’re not disappearing behind monthly reports or vague emails.

You get:

Weekly calls or Slack check-ins
Shared project dashboards (we love ClickUp)
Clear timelines and deliverables
Candid feedback, real strategy, and a team that tells you the truth (with love… and maybe some f-bombs)

6. A Vibe You Actually Enjoy Working With

Listen, we’re not corporate. We’re not stuffy. We’re not going to make you sit through 47 meetings to approve one caption. We work fast, smart, and collaboratively.

We’re fun. We’re bold. We’re a little spicy. And we get sh*t done.

Clients tell us all the time, “This is the first time I’ve actually enjoyed marketing my business.” That’s the Ivy House difference.

Who This Is For

Hiring us as your Fractional CMO team is perfect if you:

Are a growing business with inconsistent or nonexistent marketing
Want strategy and execution in one place
Are ready to scale but don’t want to hire 7 full-time people
Want your content to look polished, not pieced together
Know you need help but are so over bloated agencies and cookie-cutter packages

Who This Isn’t For

We’ll keep it real. This isn’t for you if:

You want to approve every single caption yourself (micromanagement is a vibe killer)
You’re just looking for a cheap VA to post memes
You aren’t ready to invest in your brand’s long-term growth
You’re hoping for overnight results from one Instagram post

This is for business owners who are done playing small and ready to step into the next level—with a team that’s just as obsessed with the vision as they are.