What to Post When You Don’t Know What to Post: A Month of No-BS Content Prompts

Look, we’ve all been there.

You open up Instagram. You stare at your blank content calendar. You click over to Canva, scroll through a few templates, consider quitting your business altogether, and eventually post a selfie with the caption “Happy Monday!” just to say you did something.

Friend, you deserve better. Your brand deserves better. And your audience? They deserve content that isn’t just filler between nervous breakdowns.

That’s why we put together this no-fluff, no-BS guide to 30 days of actually useful, actually strategic, actually doable content prompts.

Whether you’re in a full-blown creative drought or just need to shake up your feed, these prompts will help you show up, connect with your people, and sell without sounding like a used car salesperson.

Let’s go.

Week 1: Build Trust + Establish Authority

1. What You Wish More People Knew About Your Industry
   Set yourself apart by showing that you actually know what you’re doing.

2. One Mistake You See Clients Make Before Hiring You
   Educate without shaming. Make it about the lesson.

3. Your “Why” Story (Without the BS)
   Share what made you start this thing in the first place. People connect to purpose.

4. Behind-the-Scenes of How You Work
   People love peeking behind the curtain. Show your process. Mess and all.

5. Debunk a Common Myth in Your Industry
   This is great for Reels. Use captions like “STOP doing this one thing…”

6. Before and After (Literal or Figurative)
   Show a client win, project transformation, or mindset shift.

7. One Thing You Wish You’d Known Sooner
   This could be about business, your craft, or life in general. Keep it honest.

Week 2: Connect with Your Audience

1. A “This or That” Style Reel or Poll
   Fun, low-effort, and perfect for engagement. “Email marketing or Instagram DMs?”

2. Something You Struggled With That Your Audience Can Relate To
   Keep it vulnerable—but make it helpful.

3. Answer an FAQ in Reel or Carousel Form
   If you’ve been asked more than once, make it content.

4. A Hot Take or Unpopular Opinion
   “Actually… you don’t need a fancy sales page to sell.” Boom. Let’s chat.

5. Your Daily Routine or Favorite Productivity Hack
   We’re all nosy. We all love this.

6. Behind-the-Scenes of a Client Project
   Tag them. Talk about the strategy behind your decisions.

7. Something Totally Personal (That Feels on Brand)
   A photo dump, a recent obsession, a rant about your 17 open tabs—just be human.

Week 3: Promote Without Sounding Salesy

1. 3 Ways to Work With You (Right Now)
   Stop hiding your offer. Make it ridiculously clear.

2. Break Down One of Your Services
   What is it, who’s it for, what’s the transformation?

3. Client Testimonial or Case Study
   Add context. “Before working with me, X. After, Y. Here’s how we got there.”

4. Pricing Transparency or What’s Included
   Bust the “mystery box” vibe. Lay it out with confidence.

5. A “Who This Is For” Post
   “If you’re tired of X, want Y, and feel Z—you’re who I built this for.”

6. What Makes You Different from Your Competitors
   Say it. Clearly. Boldly. Without dragging anyone, obviously.

7. A “Start Here” Post for New Followers
   Reel or Carousel format. Who you are, what you do, how you help.

Week 4: Repurpose, Remix, and Re-Engage

1. Turn a Blog Post Into a Carousel
   Summarize it in 5 slides with a strong CTA.

2. Repost Your Best-Performing Content From 3+ Months Ago
   If it worked once, it’ll work again. Give it a fresh twist.

3. Answer a Comment or DM Publicly
   Use the question as a Reel hook or post graphic.

4. Behind-the-Scenes of Content Creation
   Show your mess, your gear, your chaos. People love it.

5. Your Favorite Tools or Apps
   Make it a list. “Here’s what we’re using in 2025 and why.”

6. A “Lessons from This Month” Post
   Personal or business—what you learned, what you’re shifting, what’s next.

7. Celebrate a Win (Big or Small)
   Share how you got there and what it means to you.

8. Create a Quick-Tips Reel
   3 tips. Fast. Valuable. No fluff.

9. End-of-Month CTA
   “Spots for [your offer] open tomorrow—who’s in?” Or, “If you’ve been lurking, now’s the time.”

TL;DR

Running out of ideas doesn’t mean you’re out of value. It just means your brain is busy running a business (we get it). Use this post as your cheat sheet when you’re stuck in the “I should probably post something…” spiral.

At Ivy House, we build custom content calendars, repurpose content like pros, and create scroll-stopping visuals that actually reflect your brand—not some rando template from 2022.

Want content that converts instead of clutters?
[Book a discovery call and let us take your content from “meh” to magnetic.]